Allianz Extends F1 Deal for Another 10 Years

Bernie Ecclestone must be a happy man as he managed to secure a 10-year extension to the deal between Formula One Management and Allianz SE. In a statement released on F1's official site, it is said that after a thorough evaluation of various global sponsorship platforms, the insurance, banking and asset management company decided that F1 remains the strongest and moved to secure this partnership for at least another decade.

The event was marked by the branding of Formula One's safety car with the Allianz logo, which took place hours before the official start of the Singapore Grand Prix. Needless to say, all the important execs attended the event, including Bernie Ecclestone, Dr Christian Deuringer, Vice President and Head of Global Brand Management of Allianz SE and Safety Car driver Bernd Maylander.

“We are looking forward to the continued involvement with a credible and reliable partner who shares our focus on safety issues,” said Ecclestone, stressing the importance of having Allianz as a credible partner for road safety initiatives.

“We are providing coverage for more than 50 million cars globally. Reinforcing safe driving is not only a very important message for everyone participating in road traffic. It is essential for the well-being of Allianz, one of the strongest financial communities. And ultimately, Formula One is the ideal platform to communicate safe driving,” added Deuringer.

According to the press release, the Formula One Safety Car and the Medical Car feature prominently at every Grand Prix and will be Allianz branded, providing a new visible element to reinforce existing road safety initiatives.