“As we have previously announced, our marketing and advertising efforts will continue to be primarily focused on building our DIY business with traffic-driving programs and supporting the growth of our Commercial business, and we feel that Monster Jam is a perfect fit for our strategies,” Greg Johnson, AAP's DIY manager said in a release.
Grinder will be driven by Lupe Soza, the 2004 Monster Jam World Finals Freestyle Champion and will make its debut at the Minneapolis Metrodome tomorrow, December 5.
“I have been around Monster Jam for 23 years, and the opportunity to showcase the Advance Auto Parts Grinder monster truck is an amazing accolade to my career,” Soza said.
“This is an opportunity that I look forward to as I start the next chapter of my career with a sponsor that shares the same dedication to Monster Jam as I do. I also love working on my own vehicles and enjoy the shopping experience at Advance Auto Parts to help me ‘do it myself!’”
As part of the deal between AAP and Monster Jam, the support the two offer for the Juvenile Diabetes Research Foundation (JDRF) will grow and include variety of special events designed to raise funds. So far, AAP says it has managed to raise, since its initial involvement in the sport in 1994, some $20 million for JDRF.
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