A Look Back in BMW's History: The First 7 Series, the E23

BMW E23 7 Series 1 photo
Photo: Screenshot from Youtube
Back in the 1960s and 1970s, the BMW New Six was the revolutionary car that brought the Bavarian brand forward as a premium manufacturer.
It was a troubling era, marked by a lot of turmoil and a energy crisis, caused by shortage of petrol. The German company was saved after almost going bankrupt but the future looked shady.

One car took over where the New Six models left off and provided Germany and the world with was to become a benchmark in luxury and comfort: the 7 Series.

The first model was code-named E23 and came in a wide variety of choices, the entry-level one being the 725i (powered by a 2.5-liter petrol engine with 150 HP) and the range topping one being the turbocharged 745i (fitted with a 3.5-liter turbocharged engine that developed 250 HP).

Starting with the first edition the 7er was available with a lot revolutionary features that even nowadays cars lack. Such technologies included service interval indicators, a complex climate control system, on board computers and ABS, airbags, leather upholstery, power seats and power windows.

No matter how standard these features seem these days, you should bare in mind that this was happening in 1977 and that is impressive!

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories