Whether big companies like it or not, we all know that electrification is coming. Just look at Tesla and how its daringness has paid off, much like Apple's audacity.
Last year, despite the fact that Steve Jobs and his genius business resolutions are no more, Apple became the first company in the world to exceed a $3 trillion valuation – with shares closing at almost $194 per share during the summer. At the end of the 2023 vacation season, Tesla also got ranked as the world's most valuable car brand, according to Statista, thus relegating the Toyota regular as a runner-up, followed by Mercedes-Benz.
People need to understand that EVs are not going away. On the contrary, Tesla's best-selling Model Y crossover SUV wrapped 2023 as Europe's overall best-selling new vehicle and placed fifth in America behind the Toyota RAV4 and the classic Big Detroit Three triumvirate of full-size pickup trucks (Ram, Chevy Silverado, and Ford F-Series). As such, it might be suicidal to pay no heed to EVs in the near future.
Everyone has to adapt in order to continue with the automotive business, including niche brands like Land Rover, for example. They already have a great mix of mild hybrid and PHEV models, but more is needed to make sure that its future is certain. No worries, Land Rover recently teased us with the first images of their upcoming Range Rover Electric – and they even opened the order books for the luxury SUV's latest variant.
Hold your horses; the RR EV is not coming soon – it just started the global testing phase, and that will last at least one more year if they don't encounter any problems. But since this is the Land Rover brand we are dealing with, don't expect the prototypes to be perfect. Anyway, some folks might be a little impatient, still – especially if they want to know what they're signing up for.
Well, the imaginative realm of digital car content creators is always ready and willing to oblige. For example, Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGN channel on YouTube, has recently taken up the task of CGI-revealing the Range Rover EV in all its digital design project glory. And it's a good thing because things are starting to heat up in the field of big electric SUVs.
That's because the GMC Hummer EV and Rivian R1S will soon get their work cut out for them when trying to fight the upcoming Jeep Wagoneer S – the luxurious counterpart of the off-road-oriented Jeep Recon EV. Meanwhile, the Range Rover EV could become the jack of all trades if it successfully combines the classic elegance and style of the nameplate with the well-known Land Rover off-road prowess. So, do you like this unofficial RR EV attempt or not?
Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution. Full profile
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