2024 Toyota GR Yaris Launched, Costs More Than a New BMW 3 Series

The lineup comprises the regular model, which is offered with a standard six-speed manual transmission, priced from £44,250 (equal to $55,925). Choosing the eight-speed automatic option will bump the on-the-road price to £45,750 ($57,825). As for the Ogier and Rovanpera Editions, these can be ordered from £60,000 ($75,885) each, and they're both offered with the stick shift solely.

Although awesome in every imaginable way, the Toyota GR Yaris is pricey. In fact, it costs more than a brand-new BMW 3 Series in the United Kingdom. The sports sedan starts at £40,205 ($50.815). The special edition models are more expensive than the 5 Series executive sedan (and station wagon, for that matter), which kicks off at £51,000 ($64,460), or £59,455 ($75,145) for the Touring, which is Bimmer slang for estate.

In our market, you could buy a fresh-off-the-lot Cadillac CT5-V from $51,495, plus destination. The Ford Expedition starts at $55,525, and a 2024 Mustang at $30,920 for the base EcoBoost. The most affordable V8-powered variant of the new-gen muscle car comes from $41,960, and for the equivalent of a GR Yaris Rovanpera or Ogier, one could pick a new Mustang Dark Horse Premium and would still have cash to spare.

Unfortunately, Toyota has refrained from detailing the equipment list, and its UK website didn't offer these details at the time of writing, either. Thus, we will remind you about the updates, which comprise some exterior tweaks, including the new front bumper, new LED taillights with a light bar, a 12-inch digital gauge cluster shared with the larger GR Corolla, a repositioned infotainment system, and others. Toyota states that the driver now sits one inch (25 mm) lower.

More updates were performed beneath the skin, where the company based in the Land of the Rising Sun gave its supermini hot hatch an optional eight-speed automatic transmission. It's not a dual-clutch unit, as it features a single-clutch instead and joins the six-speed manual. Automatic cars sport paddle shifters behind the steering wheel, and they're 40 pounds (18 kg) heavier than the ones featuring the stick shift.

The 1.6-liter three-cylinder engine with forced induction was also modified. Toyota mentions new lightweight pistons, increased direct injection pressure, and a fresh intake air pressure sensor. The result is 276 hp (280 ps/206 kW) and 288 lb-ft (390 Nm) of torque, with the models sold in Japan being slightly punchier. The previous iteration was rated at 257 hp (261 ps/192 kW) and 266 pound-feet (360 Nm) of torque in Europe.