With the all-new 2015 Mercedes-Benz C-Class W205 set to become the benchmark in its segment in terms of technological features and interior quality, the launch campaign for the car will encompass all that through its slogan, which is “The best knows no alternative. The new C-Class.”
The campaign will be rolled out in more than 100 countries, with print advertisements, an interactive web highlight special and a TV spot, which you can watch bellow.
“The new C-Class is the highest-quality premium model in the medium-class segment. It uncompromisingly underlines the brand's claim “The Best” to leadership. With this worldwide campaign and its slogan, we are self-confidently asserting that for many people worldwide there is no alternative to this car,” said Dr Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Passenger Cars.
Somewhat humorous, though not exactly “bahahaha!” humorous, the spot includes three types of exterior design for the new C-Class W205 – AMG line, Avantgarde line and Exclusive line – and will appear on TV sets everywhere in January and February.
Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project. Full profile
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