2013 Volkswagen Super Bowl Ad Preview: Sunny Side

Volkswagen might not make the most exciting cars in the world, but they do offer the promise of build quality and reliability, plus some of the most impressive marketing strategies the ad world has ever seen.
Is it for this? 1 photo
Photo: Volkswagen
For last year's super bowl, they wowed us with "Little Vader", and we expect more of the same to come at halftime, when the San Francisco 49ers and the Baltimore Ravens face off.

Now, we can show you a preview of what's will ultimately be revealed as this year’s VW Game Day ad called Sunny Side. In this clip, they bring together some famously sad or mad people from across Youtube and cheer them up using the song “C’mon, Get Happy”.

We're not terribly impressed with what's going on in the commercial, nor can we figure out what it's about. The best idea we have is that it's for the new VW Beetle Convertible, though the connection between being happy and taking the top off your car is kind of a stretch.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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