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2012 SEMA: “Rubber Bully” Jeep Wrangler

“Rubber Bully” Jeep Wrangler 14 photos
Photo: original image created by autoevolution
“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler“Rubber Bully” Jeep Wrangler
Sometimes you get a customization idea and it just looks wrong, but other times something happens and it feels so right. This is an example of the latter situation, the Rubber Bully, a trail rated Jeep wrangler that’s been coated from top to bottom in rubber, including the underside, the wheels, and even the fabric top.
Yes, that rubber is very real and comes from recycled tires using a water based paint system. It’s environmentally safe and biodegradable. But just rub your hand over the car like we did, and you find it feels just right, like the Jeep was always supposed to be like this.

The Recycled Tires Technology was developed by Pilot Automotive. They even applied it to the underside of the trail rated 4x4 Jeep Wrangler, providing protection from scratches and sound proofing at the same time. For that added ‘wow’ factor, flames were added to the side of the car using a lighter shade of rubber.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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