2010 SAE Convergence to Feature Ford and Microsoft

This year’s SAE International Convergence, to be held on October 19-20 at the Cobo Center in Detroit, will feature the Ford Motor Company and Microsoft as co-hosts of the event. The automotive electronics conference will be centered around the "Partnerships Driving Smart Mobility" theme.

Kevin Dallas, General Manager of the Windows Embedded Business Unit for Microsoft, will be the keynote speaker at the Convergence banquet, while Ford will host a ride-and-drive focused on the latest HMI advancements during Convergence 2010.

"Many important topics which are timely for the automotive industry will be covered, from the connected car to green powertrains to partnering for safe mobility," said Patti Kreh, manager of engineering meetings for SAE International. "This year's Convergence exemplifies the collaboration of the automotive electronics supply chain; OEMs partnering with traditional and non-traditional suppliers."

Technical sessions during both days of the event will include Smart Mobility Propelled by Green, Smart Mobility is Connected, Be Smart, Be Safe - Partnering to Create Safe Mobility, and Smartly Pulling it all Together - Systems Engineering, among others.

Keynote speakers include Derrick Kuzak (Group Vice President of Global Product Development for the Ford Motor Company). There will also be a Blue Ribbon panel of senior managers representing the "Mobility Ecosystem", who will speak on the opportunities for the convergence of new technologies and services to deliver on the promise of smart automotive mobility for tomorrow.

"Attendees will have the opportunity to drive vehicles on the streets of Detroit equipped with the latest MyFord Touch feature, such as Internet access, web radio, and iPods,”
Kreh said.
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