2010 Geneva Auto Show: Proton Emas

The Geneva Auto Show gets more and more eco-friendly. Italdesign Giugiaro together with Malaysian manufacturer Proton introduced Emas, a family of low environmental impact cars that is supposed to revolutionise traditional segmentation in the car market.

“We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

Italdesign Giugiaro is exhibiting three configurations of the compact car family produced with PROTON at the Geneva Auto Show:
  • Emas Comfort: hatchback saloon, five doors, four seats, length of 3550 mm, hybrid drivetrain in Comfort
  • Emas Country: hatchback saloon, three doors, five seats, length of 3550 mm, hybrid drivetrain in a Country
  • Emas3 City: hatchback saloon, three doors, 3+1 Plus seats, 3 metres in length in City outfit with plug-in electric drive

“Developing a car based on a hybrid system allows the designer to maximise all the opportunities and advantages offered by the combination of engines, motors (internal combustion and electric) and batteries in terms of box and bulk arrangement” continued Giugiaro.

The cars are powered by a hybrid plug-in developed by Lotus Engineering, a Proton Group company, and includes a 1.2 liter engine that develops 38 kW (51 hp) and can run on petrol, ethanol or methanol. This engine is coupled to a generator and is meant to recharge the 11.5 kWh capacity lithium ion batteries.

The name, Emas, meaning “gold” in Malay, is the acronym for Eco Mobility Advanced Solutions.
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