It's easy to look away from some of these more emerging countries and say they are just backwaters without the modernity Westerners know and love. However, with a population of over a billion people, most of whom are very young, India.
While the Nano failed to achieve the mass-market status Tata was hoping it would, the small car does appeal to first-time buyers.
With over 5 million vies the "awesomeness" commercial for the Nano is probably one of the most viewed clips of its type on Youtube. The ad has parkour, sexy models, short dresses, rock musicians and all sorts of crazy stuff you wouldn't associate with India.
Tata put together the factory that made the Nano in just a few months, so naturally quality did suffer in the beginning. But a car that gives mobility to young people is something to be celebrated, no matter what corner of the world that's in.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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