Subaru Signs Deal with Jackson Hole Mountain Resort

Subaru is continuously looking for new opportunities in the green car maker and, while others are developing new technologies, the Japanese manufacturer is looking into ways to promote its existing ones. The company has just signed a deal with Jackson Hole Mountain Resort (JHMR) in Jackson, WY to host several events at the eco-friendly resort.

Subaru will thus organize the Subaru Freeskiing World Tour Qualifier and two other Master the Mountain events at the aforementioned location in Wyoming's Greater Yellowstone Ecosystem and Grand Teton National Park.

"Partnering with Jackson Hole Mountain Resort is a natural fit for Subaru," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "Subaru owners love winter fun, and JHMR has outstanding environmental initiatives that align with our environmentally friendly practices and respect for the environment."

"Jackson Hole remains the most magnetic destination for big mountain skiers in the United States," noted Zahan Billimoria, Communications Manager at Jackson Hole Mountain Resort. "Like Subaru, we actively pursue environmental sustainability and seek to respect the forests, wilderness and natural beauty around us."

Since we were talking about eco-friendly technologies, Subaru hasn't missed the occasion to praise its Indian automotive assembly plant which, according to the Japanese manufacturer, produces partial zero emissions vehicles. This is the first plant that achieved the "Zero-Landfill" status as well as the only US car production facility to be designated a backyard wildlife habitat by the National Wildlife Federation, Subaru said in a press statement.