Chrysler’s SRT performance brand is quite busy lately. They’re launching a brand new Satin Vapor Edition package for the 300, Challenger and Charger, while pushing for new track success with the Viper GTS-R race car in the 2014 United SportsCar Championship.
They haven’t forgotten about marketing though, as they’ve just released a new 30-second commercial that advertises their entire lineup for the 2014 model year, including Vipers, Dodges, Chryslers and Jeeps.
“This isn’t just a car, it’s a legend. This isn’t just a family, it’s a statement. And this isn’t just a brand, it’s an attitude,” the ad says, while showing the new Viper race car, the road-going 2014 Viper and the rest of the SRT family respectively.
“This isn’t just a car, it’s a legend. This isn’t just a family, it’s a statement. And this isn’t just a brand, it’s an attitude,” the ad says, while showing the new Viper race car, the road-going 2014 Viper and the rest of the SRT family respectively.