Saab Hires Blogger to Help Marketing Efforts

Trying to pull a major makeover of the model lineup, the corporate strategy and the public image at the same time, manufacturer Saab announced today that, after liking what Saab blogger Steven Wade had to say about the Swedish brand over the years, they decided to hire him.

Wade will be part of the new Interactive Marketing department which will be in charge with relaying the new Saab message using all the modern social weapons and platforms available.

Saab says that by hiring Wade, it tries to thank the blogger for the way in which he supported the sale of the brand by GM. Of course, the blogger will bring a breath of fresh air to a company that has been so far limited when it came to advertising, marketing and social media integration into the business.

On his blog, Saabs United, Wade says that Saab will try and use him to create a new way of interacting with the public and potential customers. On their end, the Saab executives hope that Wade's experience with the online environment will help them reach popularity peaks they've never dreamed of.

“We will aim to create relationships between the company and the community that supports it, giving you greater access to the company and the types of experiences that Saab are already known for,” Wade says on his blog.

“Saab are very appreciative of all the community support they’ve received and they want to build on that relationship and give something back. It’s a very exciting challenge and one that I can’t wait to sink my teeth into.”