Photo: mini
The folks over at MINI wanted to know how future driving could look like in order to be able to shape the company for the latest trends. In this regard, they teamed up with online magazine Dezeen to find six young designers that would chip in their thoughts on the matter.
The ones that made the cut were Pernilla Ohrstedt, Lucy McRae, Keiichi Matsuda, Alexandra Daisy Ginsberg, Matthew Plummer-Fernandez and Dominic Wilcox. Their collective vision, under the name ‘Frontiers - the future of mobility’ will be part of an exhibition held at the London Design Festival between 17 and 21 September. Of course, each exhibit will also be using MINI trademark elements.
What we’re about to show you is a peek inside what their final work will look like, before the final pieces are set for the exhibition. For example, Lucy McRae, who is a Body Architect, will invite its visitors to take an interactive part in its display.
Those who accept the challenge will have their bodies vacuum-packed to prepare for space travel (we don’t know exactly how that will work though). Her installation was inspired by working with NASA and includes a series of pods in which visitors are invited to sit in, to prepare for a zero-gravity environment.
"Astronauts that come back to earth suffer an extreme osteoporosis because there's no gravity for bones. So the idea is you get under these golden aerated cocoons and slowly the air is sucked out of these pockets…. It is going to be weird!" she said about her work.
On the other hand, Alexandra Daisy Ginsberg will take a different approach. Her design will investigate genetically engineered cars grown from living materials. It’s a concept we’ve seen before but adapted to her own ideas.
"My concept is around 'repair ecologies,'" she explains. "Would cars that are repaired in a hot place be different to cars that are repaired in a city full of pollution, or cars repaired somewhere humid?"
Other designers will have other takes on matters as well. Keiichi Matsuda will focus on augmented reality while Dominic Wilcox suggests that future, completely automated and driverless cars won’t need safety systems anymore. Matthew Plummer-Fernandez re-imagined the dashboard to create a true road trip companion while Pernilla Ohrstedt wants our future car to create 3D scans of the environment and put together 3D maps of our cities.
‘Frontiers - The Future of Mobility’, presented by MINI and Dezeen, takes place at designjunction, the Old Sorting Office, from September 17-21 as part of London Design Festival. Press previews 17 September, exhibition open to the public 18-21 September.
What we’re about to show you is a peek inside what their final work will look like, before the final pieces are set for the exhibition. For example, Lucy McRae, who is a Body Architect, will invite its visitors to take an interactive part in its display.
Those who accept the challenge will have their bodies vacuum-packed to prepare for space travel (we don’t know exactly how that will work though). Her installation was inspired by working with NASA and includes a series of pods in which visitors are invited to sit in, to prepare for a zero-gravity environment.
"Astronauts that come back to earth suffer an extreme osteoporosis because there's no gravity for bones. So the idea is you get under these golden aerated cocoons and slowly the air is sucked out of these pockets…. It is going to be weird!" she said about her work.
On the other hand, Alexandra Daisy Ginsberg will take a different approach. Her design will investigate genetically engineered cars grown from living materials. It’s a concept we’ve seen before but adapted to her own ideas.
"My concept is around 'repair ecologies,'" she explains. "Would cars that are repaired in a hot place be different to cars that are repaired in a city full of pollution, or cars repaired somewhere humid?"
Other designers will have other takes on matters as well. Keiichi Matsuda will focus on augmented reality while Dominic Wilcox suggests that future, completely automated and driverless cars won’t need safety systems anymore. Matthew Plummer-Fernandez re-imagined the dashboard to create a true road trip companion while Pernilla Ohrstedt wants our future car to create 3D scans of the environment and put together 3D maps of our cities.
‘Frontiers - The Future of Mobility’, presented by MINI and Dezeen, takes place at designjunction, the Old Sorting Office, from September 17-21 as part of London Design Festival. Press previews 17 September, exhibition open to the public 18-21 September.
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