Each year, the Super Bowl commercial break is a big deal, and automakers need to show off their latest offerings in a fun, witty and sales-inducing way. This year, they have chosen to promote the all-new CLA, which is a four-door coupe, the company's first front-wheel drive sedan offering.
The CLA draws heavily upon the CLS, in terms of styling and overall shape, bit it cannot hide the fact that it is a much smaller automobile, with different proportions (due to the engine being mounted transversely). Still, the CLS is an interesting proposition, and once you get past the problem of the oddly-high asking price, it is a worthwhile alternative to other similar cars (most, if not all of which are cheaper to buy).
Mercedes really need to get everything right with the CLA, in the US, where its only real rival is the Volkswagen CC, so they will be relying on this Super Bowl ad to convince people to buy something they have not heard about, and it is also a style of car with which they don`t have a lot of experience.
Now, they have released teasers for the upcoming ads, and if you liked the teaser posted above, there are four more on the official Mercedes-Benz US Youtube channel.
Mercedes really need to get everything right with the CLA, in the US, where its only real rival is the Volkswagen CC, so they will be relying on this Super Bowl ad to convince people to buy something they have not heard about, and it is also a style of car with which they don`t have a lot of experience.
Now, they have released teasers for the upcoming ads, and if you liked the teaser posted above, there are four more on the official Mercedes-Benz US Youtube channel.
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