Hyundai Denies Pick-up Truck Plans for the U.S.
The wave of rumors has been growing, as the move was considered to be important, both for the carmaker and for the American customers. The company was not believed to have developed a pick-up truck destined for the U.S. auto market. Instead, Hyundai was said to have been negotiating with Chrysler to market a rebadged version of the Dodge Ram in the U.S.
The Korean automaker was said to have held focus groups with truck customers in California and Texas using a Ram 1500, which had received a Hyundai front grille and a new set of interior elements.
However, the company recently decided to kill this rumor, releasing a statement in which it made it clear that its does not plan to expand its business in this direction. Hyundai said that its strategy does not include such a move and that we should not expect this in the near future.
"Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future," stated Hyundai’s release. "Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S," the statement concluded.
So now it is clear. The Dodge Ram won’t have a Korean brother.