Fiat 500 Pink My Ride Record Attempt

Probably after seeing a carmaker the size of Fiat has the audacity to paint and then hope to sell a pink Fiat 500, David Sheath, a 28-year old Brit decided he can do better, but with a twist: he will not use regular paint, but nail polish (you guessed it, pink nail polish) and, what's even more frustrating, he will use the tiny brushes which come with the polish...

The endeavor which will make Sheath's family so proud (not) started on January 21 and is not even half way through. The progress made by the guy who likes the Fiat 500 (weird part no. 1) and pink (weird part no. 2) is being streamed live here, if you have the patience to watch...(at the moment we're writing this, Sheath is having lunch or something...).

The whole story is unfolding in London, in a studio where Sheath lives, sleeps and, as we said above, eats. He expects the project to last at least one very boring week, at the end of which he hopes a Guinness World Records certificate will be waiting (Guinness only said "hmm..maybe").

That's the story, but still, the question remains: why? Here's how Sheath himself explains it...

"I broke up with my girlfriend and thought this would be a great way to get through it. I hope to nail the job in seven days but I've never done anything like this before." (explanation no. 1).

On the other hand, Fiat released this week pricing for the Barbie-inspired Fiat 500 in the UK (11,700 pink pounds) and some here at autoevolution believe the above project can be just a...publicity stunt! (explanation no. 2).