BMW Unveils "The Dwelling Lab"
Created by BMW, Kvadrat and Flos, Patricia Urquiola and Giulio Ridolfo and featuring the new BMW 5 Series Gran Turismo, “The Dwelling Lab” features huge cone-like structures that seem to be growing out of the car’s body.
“Usually we perceive cars from the outside, and then the inside follows. However, our direct interaction is with the inside: it is the core that protects and comforts us, the space in direct contact with our bodies and our functions and needs in the process of traveling. I investigated this interface and tried to understand the possible evolution as a softer, dwelling experience,” Patricia Urquiola describes her inspiration for the unusual design.
The BMW 5 Series Gran Turismo was designed from the inside out, and so “The Dwelling Lab” allows you to see the interior of the car before you see the exterior. The colour concept for the four geometrical structures that seem to grow out of the car’s body like huge loudspeakers.
For Adrian van Hooydonk, Director BMW Group Design, this design project was an equally stimulating experience.
“BMW contributed expertise in automotive design and construction. Patricia Urquiola approached this project from a different perspective and with a different perception. With her openness and creative vigor in finding innovative solutions, she allows people to see the car in a totally different way. And above all underscores the emotional connection that people have to this very technical object that is a car," he said.
❐ Check out the BMW Unveils "The Dwelling Lab" photo gallery