Best Month in BMW's History: March 2011
The achievement is even more important as two of the major brands of the group, BMW and MINI, posted record figures on their own. The main line of cars accounted for 134,892 of the total, while MINI, with the expanded range, grew to a record 30,689 vehicles. Luxury brand Rolls Royce, one of the hardest hit in recent years, added only 261 units to the total.
For the first quarter of the year, BMW posted an increase of 21.3 percent compared with the first quarter of 2010, or a total of 382,758 units. This makes the car maker's top brass dream at over 1.5 million cars to be sold for the entire year.
“2011 got off to an excellent start for the BMW Group with new sales records. This positive development is mainly thanks to our attractive model range and healthy auto markets in many parts of the world – in the established markets of Europe and the U.S., and in the emerging markets of South America and Asia,” said Ian Robertson, BMW member of the board for Sales and Marketing
“Sales volume of the year 2011 is expected to rise to well over 1.5 million units, a new all-time high, with the BMW, MINI and Rolls-Royce brands all achieving new sales volume records.”