Opel Comes Back on Top in Europe

Having somehow survived what most considered to be the year of its doom, German auto maker Opel is slowly recovering that which it lost in 2009, with the first real good numbers relating to the first quarter of the year being made public today.

The Germans announced today they have managed to increase European market share to 6.9 percent in the first quarter. The three months that have made up the period come to complete the two previous ones, for a total of five consecutive months of growth.

Opel says it sold 24,712 more vehicles in the first quarter of 2011, or 8.4 percent more cars than in the same period of last year. What Opel is not saying is exactly how many cars it sold in total for the three months.

“The sales trend turned towards the end of last year and we’re now seeing the beginning of long-term growth with our first quarter results this year,” said Alain Visser, Opel vice president for Sales, Marketing and Aftersales.

“Our new models, like the Meriva and the Astra Sports Tourer, have been very successful in satisfying the tastes and needs of customers all over Europe. In addition to this, the upgrade of the Corsa has also paid off.”

Opel is currently running its business in such a way that it can increase the numbers in the period to come. The plan outlined last year calls for major investments and the launch of a big number of models, meant at both existing and new segments of the market for Opel.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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