"This partnership brings together two of the most well-respected names in the classic car sector," said Rob Huting, General Manager, AutoTrader Classics. "It serves to drive highly-qualified traffic from AutoTrader Classics to Source Interlink's editorial, and in turn drive editorial traffic back to our classifieds."
The Source Interlink publications reach 2.7 million readers every month, so your add is more likely to be seen by an interested buyer. Dealers and private sellers will benefit from this agreement, as they will see additional exposure to all of their listings. Every vehicle posted on AutoTrader Classics will now reach readers of a total of 23 different web sites.
"Bringing in a strong, established classifieds section not only adds content to our web sites, but also serves to help bolster the classic car marketplace for the long-term," said Greg Goff, President Digital Source Interlink Media. "So much of the classic car hobby is built on enthusiasts always buying and selling classic vehicles, from unfinished projects to freshly-restored cars ready to be driven to the next cruise-in."
AutoTrader Classics classifieds will appear on all 22 Source Interlink enthusiast sites, including HotRod.com, CarCraft.com, SuperChevy.com and ChevyHiPerformance.com.
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