2014 Chevrolet Silverado Commercial: A Woman and Her Truck [Video]
But it’s only a 2014 Chevrolet Silverado commercial that basically says cowgirls need trucks as well. We agree it’s a bit strange to market a full-size pickup truck to women, but the add seems emotional enough to go the right way.
“This is a story about the bond between a woman, her horse, and the truck that takes them everywhere together. With the best available towing in a full-size pickup, Silverado is strong for all the roads ahead,” says Chevrolet.
The 2014 Chevrolet Silverado and its GMC Sierra twin are scheduled to arrive in dealerships later this year.
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You must not know a lot of horsewomen. We are a strong determined bunch and can do for ourselves. While Ford?s ?women?s panel? fusses about whether diamond rings will scratch door handles, Chevrolet at least appears to have a grip on reality. I applaud them for treating us like a valued and real demographic.