Everyone Got BMW's Heated Seats Subscription Wrong
8 Oct 2023, 17:43 UTC · By: Florin Amariei / Automakers are struggling to create an after-sales digital market. But BMW really did not deserve all this heat for its effort to help customers out
BMW Drops Controversial Heated Seats Subscription, No Extra Money for Onboard Features
8 Sep 2023, 18:02 UTC · By: Elena Luchian / BMW gives up the heated seats subscription that faced massive backlash since the very first day the carmaker offered it in 2022