According to Long, this new deal will insure more complex broadcasting of the WRC events, including one-hour coverage of every leg during the entire season of the rallying calendar. In addition to that, the aforementioned broadcaster will offer WRC fans more analysis-themed programmes and previews of the rounds.
More details on how this new partnership will make the sport better looking in the eyes of the public were revealed by Long himself, on-board footage being the top-of-the-line service promised to the WRC fans.
“We understand that the hardcore rally fan has wanted the opportunity to really get under the skin of this sport, well, this is that opportunity. Motors is the go-to station for all motorsport fans and they intend to make the World Rally Championship their flagship programme with the most in-depth detail a fan is likely to see anywhere,” said Long, according to Autosport.
“There's no way we can put all of the on-board footage into our international programme - a programme with broader appeal for those fans who want a 365-degree perspective on the sport – but Motors will certainly be making use of all the on-boards,” added the WRC promoter.
So far, the WRC was broadcasted worldwide by British channel Eurosport, but the deal ran out at the end of this season.
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