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Viagra in Fuel Tank Makes the New Fiat 500X Bigger in First Commercial

Fiat 500X Viagra commercial 1 photo
Photo: screenshot from Youtube
The all-new 500X that Fiat revealed during the Paris Motor Show is bigger, more powerful and ready for action. That sounds totally innocent until you watch the risqué new commercial they will use to promote it.
Fiat puts its little 500 on steroids in this video, quite literally, thanks to the mistake of an old man. As he is eager to be intimate with his wife, the Italian gentleman goes to the bathroom to pop a blue pill that looks like Viagra, only to drop it out the window by mistake.

The pill falls though a drain, reaches through the narrow streets of an Italian town and eventually falls into the fuel tank of a Fiat 500. As a result, the city car grows into a tough offroader that makes all hot girls go ooh la lah.

Extra inches with one pill. Guaranteed results.

You guys are probably curios how much bigger the 500X is compared to the regular 500. The commercial would lead you to believe it's just a little bit, but the cars aren't even in the same class.

At 4.25 meters long, the 500X is 0.7 meters or about 20% longer than its smaller brother. The cargo capacity is almost double and, if we were to compare a base 1.2-liter 500 with the 2.4-liter Tigershark in the 500X, so is the engine displacement.

If this small SUV were to be built by German automakers, the first commercial would show how it was tested over a million kilometers though some of the toughest conditions on the planet. That's not the Fiat way, as the Italians have always preferred to be fun and exciting.

Sharing its platform with the Jeep Renegade, the 500X is expected to appeal to the same people who would otherwise buy the Opel Mokka or Renault Captur. You can find out more about the 500 on Viagra in our in-depth report from Paris.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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