Vauxhall Creates World's First Carwalk

Marketing has always been about innovation and nowadays the advertising world has become an informational Autobahn where ideas flow with no speed limit. The latest example that illustrates this comes from the UK, where Vauxhall introduced the world’s first Carwalk. Yes, we are talking about a mobile catwalk made out of cars.

“What better way to highlight our long-running commitment to emerging British fashion than by creating the world’s first carwalk and giving young designers a unique platform to showcase their talents,” said Wendy Towler from Vauxhall Motors.

The Vauxhall Corsas were used to support a 20 m long catwalk (this was placed on their roofs), with the initiative being included in the London Fashion Week and celebrates the tenth season of the Vauxhall Fashion Scout.

“London witnessed its most unusual fashion show this morning as top models strutted their stuff on the world’s first car catwalk. A 20 metre long catwalk was constructed across the roofs of three Vauxhall Corsa cars to mark the tenth season of Vauxhall Fashion Scout, a showcase for the best up-and-coming fashion designers, at London Fashion Week,” stated the press release.

The (PR) stunt required a week of training for the models. who has to learn mew moves for the show, which lasted for three hours.

“Vauxhall Fashion Scout is an independent fashion showcase at London Fashion Week, which gives lesser known designers the chance to have their own catwalk show, presentation or exhibition over the six days of London Fashion Week,” explained the press release.