Triumph Motorcycles to Enter Indian Market

India seems to be grabbing all the attention from motorcycle manufacturers recently, as many have announced their intention of entering this market. For example, BMW Motorrad started sales of its bikes in the country in late 2010, and even revealed they plan to make gearboxes for both domestic Indian and global market BMW motorcycles, locally.

Also, American motorcycle manufacturer Harley-Davidson's subsidiary from India is already assembling motorcycles in the country.

And as India is seen as a market with great potential in terms of two-wheeled vehicle sales, the latest manufacturer who revealed plans of entering India.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

“India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market,” stated Nick Bloor, CEO of Triumph Motorcycles.

First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world.

The company hasn’t disclosed the exact models which will make it to India so far, but we expect to see the Roadster models (Street Triple and Speed Triple), the Adventure series represented by the Triumoh 800 and 800XC, and maybe the Classics (Scrambler, Bonneville and Thruxton).