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Toyota Unveils “Anti-Crisis” ME.WE Concept

Toyota ME.WE 8 photos
Photo: Toyota
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Japanese automaker Toyota has revealed its latest concept car, the ME.WE. Developed together with French architect Jean-Marie Massaud since 2011, the ME.WE was created as an “anti-crisis” vehicle.
Built to address “contemporary human, economic and environmental challenges”, the ME.WE sports a tubular aluminum structure and hard-wearing polypropylene panels, which are made using a cost-efficient standard production system.

Toyota says the ME.WE stands for “personal well-being (ME) and that of the others (WE)”, and claims their new innovative vehicle is a pick-up, convertible, off-roader and small city car in one. Tipping the scales at 750 kg, the ME.WE is shares some its electric powertrain components with the company’s i-Road and iQ EVs.

To emphasize the vehicle’s simple design, the cabin was fitted with just one instrument panel that displays anything from speed and battery change to navigation instructions. Also, to minimize battery consumption, the heating and air conditioning are powered by a low-energy air pump. Moreover, the floor and the cabin’s horizontal surfaces were built using... bamboo!

Toyota ME.WE will make its debut at Le Rendez-vous Toyota on Champs Elysees in Paris, France.

For more info on the ME.WE, refer to the press release attached below.

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 Download: TOYOTA PRESENTS THE ME.WE CONCEPT (PDF)

About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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