“I welcome today’s announcement which demonstrates that Toyota’s advanced, user friendly plug-in technology is recognized as having significant potential to make a valuable contribution to the UK’s low carbon transport strategy,” said Jon Williams, Toyota UK Managing Director.
Under the scheme, customers buying the hybrid will receive up to £5,000 (almost $8,000) in subsidies in regards to the final cost of the vehicle. It is hoped that the grant scheme will help promote the use of cleaner cars on London’s busy city streets.
“Toyota is committed to developing sustainable low emissions mobility and Prius Plug-in marks an important step in our environmental leadership, delivering exceptional emissions and fuel performance in urban driving. This consumer incentive scheme will further strengthen the case for Prius Plug-in among private and fleet owners, following the model’s market introduction in 2012,” Williams also explained in a press statement just released by Toyota.
The Plug-in Prius comes with a compact and powerful lithium-ion battery that allows the car to run on pure electric power for up to 12.5 miles (20 km) at a speeds of up to 62 mph (100 km), while producing no harmful emissions. Unlike pure electric vehicles, once battery power has been used up, the car switches automatically to its petrol-hybrid engine, eliminating the need for a lengthy battery charge.
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