Toyota continues to advertise the new Corolla through a new collaboration with the pop group AZIATIX, adding it to its already comprehensive portfolio.
“Over the past few years Toyota Corolla has integrated the latest in music and pop culture for our Asian American market. The all-new Corolla continues to deliver on that commitment through our partnership with AZIATIX,” said David Chung, National Manager, Targeted Advertising and Strategy for Toyota. “With more dynamic exterior styling, a spacious interior and updated technology, the new model will take drivers for an exciting ride.”
Developed in partnership with its Asia American advertising agency, interTrend Communications, the new Toyota “Get Corolla-Ready” campaign targets the Asian American market and AZIATIX created an original track called “Baby, Let’s Go” which will launch next week. The track evokes the exciting, energetic and confident brand’s direction, building on the momentum of physically going places and taking off on an adventure.
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