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Toyota Idles Russian Operations Due to Falling Demand

Toyota today announced that it will temporary suspend operations at its Russian production facility between March 30 and April 6, citing the over-discussed economic recession and the falling demand as the reason. According to Autonews, Toyota said the "prolonged and difficult economic situation on the market" forced the company adjust overall output to maintain operations in its facilities around the world.

Toyota's Russian production facility officially opened its doors in 2007 and was initially expected to produce 20,000 Toyota Camry units per year. The Japanese automaker invested a total of 5 billion rubles ($141.7 million) in the Russian plant, the aforementioned source added.

Toyota isn't the first automaker that slashes Russian production following the negative effects of the economic turmoil. Sales in Russia fell 38 percent last month, following a decrease by 33 percent in January, Autonews wrote quoting information provided by the Association of European Businesses.

Toyota in particular recorded a sales drop of 43 percent in February when it comes to the Russian market and the decline is going to become even more severe in the next months, analysts forecasted.

On the other hand, some companies, and count here even economic recession-hit automakers, increased Russian operations by opening new plants and research centers. General Motors for instance, a manufacturer which is now close to bankruptcy, opened a new plant in St. Petersburg in early November.

“We are fully committed to our Russia growth strategy,” said Carl-Peter Forster, President of General Motors Europe. “Russia is poised to become Europe’s Number One car market for GM as early as 2009. With five strong brands on the market, we are the leading non-Russian manufacturer. That’s a position we aim to keep.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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