What kind of vehicle is better suited for an athlete than an SUV? All that equipment needed to be hauled to the point of interest, be it a bicycle, a canoe, fishing equipment or... snowboarding gear.
Snowboard champion Travis Rice will emphasize the Toyota 4Runner’s capabilities as a part of the sponsorship program between him and the automaker.
Named “Best Male in Action Sports” by ESPN, Rice will appear as part of the 2014 4Runner’s “Keep it Wild” campaign, showcasing the unique body-on-frame SUV’s capabilities that offers low-range four-wheel drive and advanced offroad technologies.
See Travis in the video bellow discussing his life philosophy of prioritizing what’s important, overcoming fears and “keeping it wild.”
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