Photo: Joey Ruiter
If you are Joey Ruiter and you have just read this title, you might be a little bit mad at us for saying that. The rest of you, however, are probably wondering "who the hell is Joey Ruiter?"
As a matter of fact, he's a guy that was featured on our website before. He's the man who drew this car and, this might come as a surprise, he's actually a designer. The reason you look at this and think "I could do that, and I haven't drawn since i was six" is because Joey's intention was to create something as simple as possible.
You might look at Tesla Model 3's interior and think that is the epitome of automobile minimalism, but you'd be wrong. This is. It's called the "Consumer" and the only things that give away the fact it's a vehicle are the partially hidden wheels, the license plate number and the steering wheel.
The Consumer looks like one of those little mouse droids (the MSE-6-series repair droids, for all you Star Wars freaks out there) that used to roam around the Empire's spaceships, without its top on. It's like nothing you've ever seen before - at least not outside of a PC case, because Joey's design is also quite similar to an old hard disk.
In fact, it looks like any black boxy object you can think of, but that doesn't stop it from being able to accommodate one driver and three passengers. To get into the Consumer, they would have to literally climb aboard using the steps dug into the vehicle's profile as Joey decided that doors are overrated.
There is no windshield (just a small deflector), no visible controls and even though it gets a full set of LED lights at the front, the rear seems to be lacking any means of signalling other drivers. Well, it's not as if there was any real need for them since the Consumer will never be anything more than a design exercise.
One that is meant to shock without being shocking. Apparently, that makes no sense, but if you look at the vehicle, it kind of does. What the Consumer tries to say is that you don't need to be flashy to stand out. You just need to be different. That's actualy something worth teaching our kids, don't you think?
You might look at Tesla Model 3's interior and think that is the epitome of automobile minimalism, but you'd be wrong. This is. It's called the "Consumer" and the only things that give away the fact it's a vehicle are the partially hidden wheels, the license plate number and the steering wheel.
The Consumer looks like one of those little mouse droids (the MSE-6-series repair droids, for all you Star Wars freaks out there) that used to roam around the Empire's spaceships, without its top on. It's like nothing you've ever seen before - at least not outside of a PC case, because Joey's design is also quite similar to an old hard disk.
In fact, it looks like any black boxy object you can think of, but that doesn't stop it from being able to accommodate one driver and three passengers. To get into the Consumer, they would have to literally climb aboard using the steps dug into the vehicle's profile as Joey decided that doors are overrated.
There is no windshield (just a small deflector), no visible controls and even though it gets a full set of LED lights at the front, the rear seems to be lacking any means of signalling other drivers. Well, it's not as if there was any real need for them since the Consumer will never be anything more than a design exercise.
One that is meant to shock without being shocking. Apparently, that makes no sense, but if you look at the vehicle, it kind of does. What the Consumer tries to say is that you don't need to be flashy to stand out. You just need to be different. That's actualy something worth teaching our kids, don't you think?
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