Focus on the sound of my keyboard. Your are getting sleepy, sleepy, sleepy. As your eyelids are getting heavier you just can't help drifting into a state of meditation. You are all alone one a deserted road with the perfect car, the car you've always dreamed of. It's a Mercedes-Benz.
Did it work? Of course not, since you can't fall asleep and read our story at the same time. So we'll stop this nonsense and show you three brand new videos from Mercedes-Benz TV which promote the brand in general and a couple of speedy two-seaters in particular, the SLS AMG and the SL-Class.
We've watched too many videos of people being hypnotized not to notice the Mercedes ads use that semi-suggestive tone, sometimes used by self-help videos to empower people. The deep, resonant voice tells you the SL is a dramatic masterpiece and that the SLS is the car you need to fear and respect at the same time.
The motto of the marketing campaign is "dream cars" so we guess there's no harm done here, but we just can't stop the urge to sell the house, the kids and the wife and buy that classic SL 280 Pagoda.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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