"A vehicle as unique as the new Nissan cube deserves an equally breakthrough launch," said Christian Meunier, vice president, Nissan Marketing, NNA.
"We envision owners using their cubes as one of their essential mobile devices, connecting with friends, sharing music and sharing fun. It's a natural extension to have our marketing be just as involving - giving owners and prospective buyers alike a variety of ways to interact with and learn more about this unique new vehicle."
Access to the "cube Mobile Hub" will be available (beginning May 15) through a text message sent to a number incorporated into the traditional marketing media mix, including television, print, direct mail and interactive. Once at the Mobile Hub, users will have the opportunity to download unique content, such as wallpapers, videos, music, ringtones and a link to the nissanusa.com mobile site.
The iPhone application, "cube Party Roundup," is scheduled to go live on June 15 and will be available for play in single-player and multi-player modes (up to eight friends). The mission-based driving application can be personalized and sends the player around a city picking up friends, ice, music and other items before a party.
Additional levels allow the player to pick up dates, go to concerts and other activities, all the while navigating around various obstacles to complete the mission. A Facebook version of "cube Party Roundup," where users will be able to share their progress with friends, will go live in early July.
Nissan Cube has a starting MSRP of $13,990 for the Cube 1.8 equipped with a 6-speed manual transmission. Three other models are also offered: Cube 1.8 S, priced at $14,690 with the 6-speed manual and $15,690 with the Xtronic CVT (Continuously Variable Transmission); Cube 1.8 SL, priced at $16,790; and the Cube 1.8 Krom specialty vehicle, priced at $19,370. Both the Cube 1.8 SL and Cube 1.8 Krom come with standard Xtronic CVT.
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