Nowadays if you are a major automotive producer and you want to live, you’re going to have to sell a hybrid and/or an SUV. Of course, there are companies who are having a hard time obeying these rules, with Rolls-Royce being the best example. The automarker has recently admitted that legislation pressure will push it to offer us a hybrid in a maximum of three years from now. Well, now the British carmaker is ready to talk about the SUV matter.
Photo: original image by autoevolution
As we’ve all seen with the poor reception of the Bentley SUV concept’s design, styling is everything when it comes to such vehicles. Thus, Rolls-Royce designers have a pretty important challenger on their hands - they have to come up with a Sports Utility Vehicle that’s neither “Sports”, not “Utility”.
Jolyon Nash, Head of Rolls-Royce sales and marketing, recently explained that, if the styling proposals aren’t at the proper level, the company will stay off the SUV segment.
There’s always going to be a designer whose hand can conceal the beefy dimensions of an SUV under a set of attractive cues, so we are not exactly worried about this. In fact, it is pretty hard to believe that Rolls-Royce will resist the temptation to enter the growing SUV segment. Not when Bentley, Jaguar and Lamborghini are all joining the party...
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
Would you like AUTOEVOLUTION to send you notifications?