Rolls-Royce Working on SUV Design, Project Depends on It

Nowadays if you are a major automotive producer and you want to live, you’re going to have to sell a hybrid and/or an SUV. Of course, there are companies who are having a hard time obeying these rules, with Rolls-Royce being the best example. The automarker has recently admitted that legislation pressure will push it to offer us a hybrid in a maximum of three years from now. Well, now the British carmaker is ready to talk about the SUV matter.
Rolls-Royce Ghost in the desert 1 photo
Photo: original image by autoevolution
As we’ve all seen with the poor reception of the Bentley SUV concept’s design, styling is everything when it comes to such vehicles. Thus, Rolls-Royce designers have a pretty important challenger on their hands - they have to come up with a Sports Utility Vehicle that’s neither “Sports”, not “Utility”.

Jolyon Nash, Head of Rolls-Royce sales and marketing, recently explained that, if the styling proposals aren’t at the proper level, the company will stay off the SUV segment.

There’s always going to be a designer whose hand can conceal the beefy dimensions of an SUV under a set of attractive cues, so we are not exactly worried about this. In fact, it is pretty hard to believe that Rolls-Royce will resist the temptation to enter the growing SUV segment. Not when Bentley, Jaguar and Lamborghini are all joining the party...

Via: autocar
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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