Renault, Petrov Hope to Attract Sponsors for 2010

It's no secret that Renault's recent loss of sponsors for the 2010 season of Formula One had a lot to do with their involvement in the crash-gate. When the team unveiled the new Renault R30 single-seater, the car presented a new image of how Renault's operations will look like in 2010: without sponsors like ING, Mutua Madrilena, Pepe Jeans, Universia or Megafon to pump money into the Enstone development centre.

The R30 has only the logos of watch maker TW Steel on it, alongside Renault's classic sports' partners Total and Elf (lubricant providers for the French outfit).

However, the team is confident that the upcoming few weeks will bring some more sponsors at Enstone, with the new team owner Gerard Lopez – Genii Capital boss, the company that bought the majority stake in the French team – being the first to announce it.

(The lack of sponsors) does not have to do with the fact that there are no ongoing discussions with sponsors – I think that we will be announcing a number of things over the next couple of weeks," said team owner Gerard Lopez, according to a recent report from the GMM news agency.

Additionally, the signing of Russian driver Vitaly Petrov – the first racer from Russia to drive in the Great Circus – will also be a valuable asset to Renault F1 in their quest for new, powerful sponsors, as it will open up a whole new market in his native Russia. The former GP2 driver already told the media that he expects Russian sponsors to “wake up” and back him in Formula One, following the immense enthusiasm in the country after his deal with Renault was made official.

The people in Russia, they must wake up to what has happened here because we are in F1 without any sponsorship and any help. Now people will see us in formula one and hopefully it will change things,” said Petrov, who also denied benefiting from immense sponsorship from Russian investors to enter in F1.

My father has given me the money to be here. It's just him, my manager and my father's friends. No one else,” added the Russian driver.
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