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Renault Implementing Master and Duster Hot Training Program

Renault has big plans for the new Master van and Dacia Duster SUV, planing to set sales on fire through the introduction of the two models.

It seems that the French carmaker has thought of everything, even preparing for what might happen if its fiery intentions literally become real: Renault announced that it is offering a special Master & Duster training program to its entire sales force, a project that is developed in collaboration with the French National Firemen’s Association.

The “Spotlight on Master/Duster” training sessions is aimed at preparing the entire sales team for the introduction of the two vehicles and takes place in French firemen schools during the course of the current and following month.

The program is focused on offering customer approaching skills and also presents sustainable development-related information, such as a road safety session. It is based on an innovative, all-in-one concept, covering sales, reception quality and service spirit. For the first time in Renault’s history, the sales (new and used cars) and after-sales teams will be trained together - a total of 4,500 employees will take part in the project.

The sales and reception scenarios included in the trainings will be played out with real customers - a group of potential Renault Master buyers have volunteered to participate in the course.

In addition to that, the firemen will play an active role in the training program, as they will take part in classroom sessions, presenting their guiding values, such as human respect and sense of assistance. They will also offer first-aid workshops, teaching Renault employees to help save lives.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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