autoevolution

Ram Introduces Commercial Vehicle Division

Chrysler is currently in the mists of a business efficiency-boosting process and it is now time for the Ram brand to enter this stage. Ram is introducing a commercial truck division that aims to appeal to the people that really put their trucks to work.
Ram 1500 Tradesman 1 photo
Dubbed Ram Commercial, this includes vehicles that will be gifted with the carmaker’s Tradesman trim level, so the Ram 1500 Tradesman will no logner be available for retail customers, moving into the commercial / fleet area of the market.

Besides trucks like the aforementioned one, Ram Commercial will also include a new full-size van that will go by the name of Ram ProMaster Tradesman - a rebadged version of the European Fiat Ducato. This could be a hint that the new Ram sub-brand will borrow more vans from the Fiat Professional brand, which also offers the Fiorino, Doblo and Scudo.

The Ram Commercial offer also comes with the BusinessLink and "On The Job" programs, which aim to assist buyers with fleet acquisition and maintenance. Check you the press release below (PDF file) for the full details.

 Download: RAM Commercial (PDF)

 

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