The manufacturer which got it all is Toyota, who outdone GM and received the Overall Loyalty to Manufacturer award, a prize given based on he manufacturer's ability to retain previous customers (for Toyota, the fact that it retained most of customers despite the recent accelerator problems for over 3.5 million vehicles is even more remarcable).
"After an extremely difficult year for the auto market, winning four Polk Loyalty Awards is a real boost for us," Jim Lentz, Toyota Motor Sales COO said when receiving the distinction. "We're especially grateful to our dealers and customers for their trust in Toyota, Lexus and Scion."
Honda received the Overall Loyalty to Make award, as well the newly introduced African American and Hispanic Loyalty to Make Awards. German carmaker Audi proved to have Most Improved Loyalty to Make, thanks to the fact that it managed the largest percentage point improvement in loyalty for the 2009 model year (4.9 percent).
Ford will go home with two awards, for the Mid/Full-Size Pickup class (F-Series) and Sports Car (Mustang). The Subaru Forester won in the Compact SUV segment, Land Rover Range Rover in the Luxury SUV category, and Chrysler Town & Country in Minivan.
"Maintaining a solid loyal customer base is not easy, but it is essential to survive in today's competitive environment," Stephen Polk R. L. Polk & Co CEO concluded. "Tonight's winners are all excellent examples of what customer retention can do for your brand and your bottom line."
Google News