“2011 will be the year of the environment and technology with the arrival of two keenly awaited products, the very best in Europe: the first, dubbed e-Vivacity, is an electric scooter with which Peugeot Scooters hopes to very shortly become leader in green mobility in Europe; the second is a 3-wheeled scooter which will distil all the technological know-how of the Marque into a high-end vehicle,” a company statement reads.
Peugeot Scooters will enter the Chinese market with no less than 5 models: Kisbee 80 (the urban scooter with eye-catching style), Vocus 110 (the high-performance and economic cub), Vivacity 125 (the fashionable scooter offering exceptional storage), Tourace 150 (the leisure motorbike with attitude) and Satelis 500 (a high-end scooter directly imported from France).
With the exception of Satelis, all these models are produced at the Jinan plant which has a workforce of over 400.
“With this extensive and highly complementary offering, Peugeot scooters aims to win over Chinese customers seeking quality products of French design founded on unique know-how and expertise,” the company says.
These products will be distributed in 9 provinces via a network of 145 points of sale and 9 flagship stores. The first, in Nanjing in the province of Shanghai has been opened today by Pierre- Louis Colin, Managing Director of Peugeot Scooters.
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