One Show Awards Announcing Finalists - Toyota Included

Some car commercial are among the most creative clips you’ll see on TV or over the internet. That’s why some of them deserve an award, and The One Club is the one to designate the winner.
Camry Thrill Ride 1 photo
Photo: screenshot from Youtube
The 2014 One Show Automobile Advertising of the Year finalists have been released, and in partnership with the North American International Auto Show (NAIAS) in Detroit, five categories have been put together - Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising, as well as the Public Choice Award.

And in the Experiential Advertising Section, two out of three spots have been occupied by Toyota ads, which you can see bellow. The first one is the epic journey of a 2012 Toyota Tundra towing the Endeavour space shuttle, while the second one is about the “boring” Camry sedan.

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