Or do what Mitsubishi is doing. The Japanese company has announced the winner of the "Keeps on Running" contest they initiated last August. The pageant show was not about looks, brains or muscle, but age. The company set to find the oldest still operational Mitsubishi forklift truck and guess what... they did.
The winning forklift is a 1982 FGC25 Mitsubishi forklift truck used by Prescher Willette Seeds, a soybean farming company in Delavan, Minnesota. But if you think that by winning, the good old truck got new parts, new paint or even a measly change of oil, you're in for a surprise.
As the winner of the contest, the forklift (and the company that owns it) received a brand new FGC25N Mitsubishi forklift truck to join the existing ones. "We currently have two Mitsubishi forklift trucks that are more than 20 years old, and we run them hard, especially in our busy spring and fall seasons," said Mike Hughes, plant manager of Prescher Willette Seed.
Hughes plans to operate all three of his Mitsubishi forklift trucks for many more years to come, so the winning forklift didn't actually win anything. Not even retirement. So, on the next edition, the same truck will win. And the company will get another FGC25N Mitsubishi forklift truck. A nice way to grow your business, ain't it?
The "Keeps on Running" contest ran from August to November 2008 and was open to customers who owned and currently operated a small Internal Combustion (IC) cushion tire Mitsubishi forklift truck, with a capacity range of 2,000 lbs - 6,500 lbs.
Google News