New BMW Viral Campaign Promotes Extended Vehicle Protection

BMW Group Financial Services has launched a three-part series of viral videos under the “Natural” Campaign, designed to promote the company’s Extended Vehicle Protection Plan and exemplify the use of original BMW replacement parts, showcased through humorous visuals to portray the tagline that “some things just aren’t natural.”

The spots enforce the idea of remaining authentic while highlighting various animals in a funny way, depicting “un”natural body parts, ie. a horse with zebra legs, penguins with a toucans beak, and a lion with a water buffalo horn.

“With social media such a significant part of our consumers’ lifestyle, we want to remain relevant to our customers’ every need,” said Shaun Bugbee, vice president of sales and marketing for BMW Group Financial Services. “Our Extended Vehicle Protection plan is a necessity for all owners, and by using a humorous, yet informative, means to remind consumers of its intention, we can stay top-of-mind without being intrusive.”
 
The Extended Vehicle Protection Plan is an assurance that the brand stands behind all service contracts and not only guarantees 100 percent original BMW replacement parts, but offers additional security and benefits including:

• Covered repairs performed at an authorized BMW repair facility
• Use of only original BMW parts (vehicle safety and advanced components not compromised by inferior parts)
• 24-hour BMW Roadside Assistance, in the unlikely event of a breakdown
• Protection of vehicle resale value
• A worry-free ownership experience

All repairs are performed by trained BMW Technicians who use only new or remanufactured original BMW parts.