New BMW Beach Collection Now Available

BMW is one automaker that knows how to profit the most from its notoriety and thus plays with consumers' minds, making fans of the Bavarian auto brand spend their money not only on its coveted vehicles, but also on adjacent marketing products.

BMW’s lifestyle collections are one of the best-selling in the automotive industry, so there is no wonder the company is expanding its portfolio further and further.

The latest addition to its lifestyle products range is the new BMW Beach Collection, launched now in perfect timing for summer. Under the “Joy is the air” slogan, the Munich-based company is presenting a range of accessories perfect for active and leisurely hours in the sun.

The collection thus includes a set of beach tennis racquets with game boards printed on the heads, a big softball, a jumbo-sized bathing towel, as well as a pair of flip flops.

Taken separately, JOY Tennis includes two wooden beach tennis racquets – one with a backgammon board printed on the head and the other with a board for a game of ludo. This set is available complete with a net bag with plenty of room for the racquets, a ball and an extra net pouch for the counters and tokens for both games.

With the new JOY Softball, BMW presents a multipurpose ball that’s both soft and has plenty of grip for every kind of ball game you can think of in the water or on dry land.

The soft, cotton JOY Beach Towel bears the “Joy is in the air” slogan on both sides, in blue and in white. Finally, the pair of JOY Unisex Flip Flops with their heat-resistant foam soles have the word JOY moulded in reverse in the profile of the soles, while the dark blue strap features a discreetly fashioned BMW logo.