According to NASCAR, a renewal of the contract is currently not taken under consideration, mostly because the technology is outdated. FanView used a receiver to bring data like live race video, driver’s stats and progress, scanning capabilities, access to weekend event schedule, track information and frequently asked questions. right under the control of the viewer.
It worked, and it still does, but having cell phone technology exploding in the last few years means that now there are better, far more convenient technologies available for the same service.
NASCAR doesn't plan to drop the idea, just the way in which it is put into practice. Its own FanView system, developed for cell phones (think something like an iPhone app or a new device entirely) is currently under review. The details of the FanView replacement are not yet know, with NASCAR still considering several choices.
"The fan experience with FanView may change next year," Tim Considine, Sprint Cup director of sports marketing was quoted as saying by NASCAR. "But our belief and hope is it will be around for years to come. It just may be a different device."
"We hope to bring a more enhanced device and technology. It will be a better experience for fans."
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