Monster Signs 2-Year Deal with Le Mans

We knew Monster Energy was paying a great deal of attention to the world of the MotoGP, but the fact that they've chosen to become title sponsors of a Grand Prix certainly topped their recent commitments within the series. As confirmed by the official MotoGP site, the North American energy drink company will sponsor the French Grand Prix – held at Le Mans – for the upcoming 2 years.

The new commitments adds up to the ones Monster Energy already has going with the Yamaha bike manufacturer, namely title sponsorship of Yamaha Tech 3 MotoGP team and personal endorsement with 7-time MotoGP champion Valentino Rossi.

“Right from the brand's beginning, Monster Energy has embraced motorcycle racing. MotoGP is the premiere form of motorcycle racing. We're committed to the global series based on our relationships with world champion Valentino Rossi and the Tech 3 Yamaha team. Sponsoring the Grand Prix de France is yet another example of our belief and dedication to MotoGP,” said Monster Beverage vice president of Sports Marketing Bruce Stjernstrom.

“We are extremely pleased that Monster Energy want MotoGP to be part of their plan to raise their brand profile internationally. (...) The French Grand Prix title sponsorship allows them to further build on those links with the pinnacle of motorcycle racing,” added Dorna Sports S.L. managing director Pau Serracanta.

Following this announcement, it is now confirmed that the two major energy drink companies in the series – US' Monster and Austria's Red Bull – will sponsor an overall 3 races in the 2010 MotoGP: American Grand Prix at Indy, Laguna Seca race and French Grand Prix.