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Mobile Media Turns to Iveco

Two new Iveco Daily 35C13 chassis cabs will be used by UK’s Mobile Media in outdoor mobile advertising purposes, both of them using the latest back-illuminated bodywork for the best on-road impact both during day and night. The vehicles were extended to a 5m wheelbase to offer a better visibility.

“These new back-illuminated Daily’s have joined the fleet at a critical time. During the long dark nights and bad weather, they ensure we can deliver the most prominent mobile outdoor advertising solution for our clients,”
stated Karen Olsen, Managing Director of Mobile Media.

“Image is also critically important to our business. With Daily, we have what is arguably one of the most stylish light commercial vehicles on the market,” she adds.

Both Dailys are powered by a Fiat Powertrain Technologies (FPT) 2.3 litre engine, which is capable of producing up to 136 hp between 3,000 and 3,900 rpm and up to 320 Nm of torque between 1,700 and 3,000 rpm.

“The quality of these engines is illustrated by the constant maximum torque over a wide range and available from the lowest engine speed, meaning they are comfortable in heavy traffic and respond quickly to sudden acceleration,”
Iveco brags in a company statement. “This in turn puts a reduced strain on the engine which means enhanced fuel consumption, increased productivity and less mechanical stress, ensuring a longer lifespan.”

Each of these Daily engines is designed to operate with 100 percent synthetic oil and allows service intervals to be extended to 40,000 km, resulting in a significant reduction in downtime and operating costs.
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