"Our new Internet site will enable enthusiasts for the brand to experience the fascination of Mercedes-Benz Classic even more easily," says Michael Bock, Director for Face-to-Face Communication at Mercedes-Benz Cars and General Manager of Mercedes-Benz Museum GmbH.
"We have designed the Portal from a customer point of view, and it will be even more up-to-date. In particular we have improved the interactive options, and they will be continuously expanded," added Bock.
In the ’Classic Live’ all the Web 2.0 activities of Mercedes-Benz Classic are grouped on one page, featuring direct links toward Twitter, Facebook and Flickr, blogs and fan pages, as well as a Classic Cinema and Mercedes-Benz.tv services.
There is also a Mercedes Benz Classic Wiki which details the world of classic vehicles in German (and shortly in English) on more than 80,000 pages. The new website also offers access to other services, including online tickets for the Mercedes-Benz Museum, a free subscription to the Mercedes-Benz Classic Newsletter or downloadable wallpapers.
However, it’s the free iPhone quartet game ’Silver Star’ application that will attract users the most and it can be downloaded for free from here. Designed for the Apple iPhone and iPod Touch, the app features 64 racing legends from the 1934 Silver Arrow to the 2008 F1 car driven by Lewis Hamilton. Most of the cars can also be seen in original size at the Mercedes Benz Museum.
"The iPhone game has exceeded all our expectations," says Michael Bock. "Hundreds of thousands of downloads speak for themselves, therefore we will be expanding this topic even further."
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